Ribena & Horlicks School and Church Activation

CLIENT

glaxosmithkline
  • GlaxoSmithKline (GSK) re-launched 2 of its consumer beverages – Horlicks and Ribena.
  • Brandstrats took the 2 brands to randomly selected nursery and primary schools and churches in 10 cities in Nigeria.
  • Highlights of the activation included: Ribena Mascot, product talk, games and story telling, photo opportunities, sampling and data capture.

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