Brandstrats at different times initiated and managed Trade and Consumer activation tactics for British American Tobacco Nigeria (BATN) in different key POS and HORECA markets pan Nigeria. Brands activated included their Value for money brand – Pall Mall and premium brand – St’ Moritz. Consumers and trades were sampled and data captured during each POS and HORECA activation. Sales Teams were also on ground to seize the moment for quick direct sales.
