The Malta Guinness Counter Sugar Campaign was initiated by Agency to counter the negative and false claim competition (NB) was peddling in the market place that the brand contained excessive sugar hence hazardous to health. Agency countered this claim by implementing series of activations, across key markets in Nigeria, that included in-bar sampling, Music and dance mini concerts featuring various A and B list Nigeria artists, aimed at projecting the goodness and health benefits of the Malta Guinness.
