PZ Cussons launched a detergent variant for their house hold brand – Canoe bar soap. Brandstrats took the product to 50 key markets in Nigeria through a Trade and consumer activation. Retailers and consumers were sampled with a 25g sachet of the detergent soap whilst also selling directly to them. The trade were data captured and profiled for PZ Cussons data base. We overshot our sampling and sales target across all focal markets.
