Globacom nationwide music concert and comedy show themed Mega Music and LafftaFest respectively were arguably the biggest music and comedy shows in Nigeria in 2017. both shows were activated back-to-back in 30 cities across Nigeria. Brandstrats manage all 30 plus pre-show location activations, driving footfalls to the shows via awareness creation. The Glo sales Teams were on ground to seize the moment for product sales. All 30 shows had more than 100% attendance rate.
